Contribute to knowledge of the field!

Posted by Heidi on July 11, 2008

Kellogg School of Management is conducting a study of how and why people participate in the arts. We believe the results of this study will help organizations like BOM understand their audiences better.

If you have 15 minutes to take a survey for the arts, please click here

If you are skeptical, I’ve included more information below. Also, everyone who takes the survey has a chance to win $100 in PlayMoney (that’s 10 performances of TWG!!!)

More information after the jump!

I am writing to ask you to participate in an important study of arts and leisure activity in the US. The study, which is being conducted through Northwestern’s J.L. Kellogg School of Management and funded by Boeing and a national arts organization called Leveraging Investments in Creativity (“LINC”), takes a new approach to studying how and why people participate in the arts. If successful, this research promises to help arts organizations understand and serve their audiences better.

Your answers and identity will be kept separate and used only to create an aggregate picture of participation and engagement in theater and other activities. Your answers, though part of a group, are essential to the program’s success. It is a big study, and we need as large a group of thoughtful participants as we can muster. Please help us make this a successful effort.

The survey generally takes just 15-20 minutes of people’s time, and gives you an unique chance to share your opinions and experiences with the people who really care about the arts. I hope that you will find it as interesting and thought-provoking as the test groups who helped us develop this survey.

As an incentive for participating, we will enter any participant who wishes in a chance to win a $100 Play Money package, which can be used to buy tickets to nearly 75 theaters in the Chicago land area. If you win, you can use the Play Money yourself or give it to a friend who you’d like to join you at the theater more often. It’s up to you.

To participate in this study, simply click the hyperlink below and answer all of the questions in the survey. Upon completion, you will be able to enter to win the Play Money packages.

Thanks for your time and support of this important effort. Please click here to take the survey:

http://kellogg.qualtrics.com/SE?SID=SV_esqji7A63E7tCQc&SVID=Prod